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I help small business owners create content that actually works — in 20 minutes a day. You get the system, the words, and someone in your corner. Then you put your phone down and go live your life.
You'll know it's good, and then you'll log off.
hey friend.
Good content, made simple
You're posting. You're trying. But it's taking hours, it's not landing, and you're starting to wonder if you're just not cut out for this bit.
You've saved a hundred hook ideas you've never used. You've filmed a Reel, watched it back, and thought "absolutely not." You've spent 45 minutes writing a caption and then deleted the whole thing.
And the worst part? It's bleeding into the rest of your life. You're thinking about what to post when you should be present with your kids. You're scrolling when you should be sleeping. You didn't start your own business to feel less free.
The problem isn't you. It's that nobody's given you a system that fits into a real life.
You didn't start your business to stare at your phone all evening.
real talk:
I'VE SPENT TWENTY YEARS FIGURING OUT WHAT MAKES CONTENT LAND. NOW I MAKE IT EASY FOR YOU TO DO IT TOO.
You're showing up. You're posting. But it's not landing the way it should — and you can't figure out why.
It's not because your content is bad. It's because nobody taught you the strategy behind it. That's where I come in.
Your content isn't the problem. Your strategy is.
Every Friday, one thing you can do this week to make your content better. No ten-step frameworks. No hour-long masterclasses. Just one actionable tip that takes minutes to use. Join 1,400+ business owners who start their Fridays with this.
The Friday Fix
One content tip. Every Friday. Zero fluff.
Tune In
Grab a drink and let's chat about everything content. I'll cut through the noise and drama, and tell you exactly what's working right now.
Know it's good, then log off.
Everything in the Drop, plus the full system: caption frameworks, filming briefs, Story plans, engagement checklists, and someone who actually looks at your content and tells you what's working. 20 minutes a day. Phone down. Go be a mum, a friend, a human.
Price: £100 a month
5 content hooks delivered to your inbox every Friday. No login. No app. No courses. Just ideas you can use today, filtered through 20 years of strategy. Pick one, pair it with your own idea, post it. Done.
Price: £25 a month
What to post this week.
Two ways to make your content easier. Pick what fits.
The Content drop
The Content EDIT
Press Post
The Content EDIT
THE REVIEWS
“I used to spend HOURS staring at a blank screen. Now I check my inbox on Friday, pick a hook, and I'm done in fifteen minutes. I actually enjoy posting now”
overheard:
I'm Katy.
I've spent 20 years in social media and content strategy — from elite event rooms to agency work to building my own thing. I've seen what makes 80,000 people care about the same thing at the same time, and I've helped solo business owners figure out what to post on a Tuesday.
Blake Social exists because I kept seeing the same thing: smart people with great businesses, completely stuck on content. Not because they're not creative enough. Because nobody had given them a system that actually fits into a real life — one with school runs, client work, and 20 minutes between meetings.
I didn't start my business to spend my evenings on my phone. Neither did you. So I built a system where you don't have to.
Hey!
Your next 5 posts, sorted.
it's not free ice cream, but it's close:
Five hooks, on the house - and then The Friday Fix each week. What more could you want?!