I got a second-hand camcorder when I was a tween, and it set me up for life. My school days were filled with creating new clubs and communities (and being told off for talking too much 😅), and that healthy love of debate lead me to a law degree… which lead me to Facebook, and in typical marketing career montage style, to the war-rooms of brands such as Red Bull, HSBC and Nestlé, before I found my passion in sports marketing.

Never happier than when in a pit lane or mixed zone, you’ll now find me consulting with leading sports and entertainment brands on how to truly engage their fans, to grow their sports and make a measurable impact on revenue.

You can’t connect with an audience unless you truly understand them - and that is what Adam excels at. With an MSc in Marketing and Strategy, and years of experience in research and insights, he’s a dab hand at talking to ANY audience - even the ones that are difficult to find, and transforming those conversations into strategic, actionable insights.

Our newest recruit, Enzo is still in training - but so far he’s proved himself a natural at making athletes feel at home, and he’s even starred in a few pieces of content. Brilliant for testing out how family-friendly an event really is!