The Instagram strategy trusted by 500+ experiential businesses
From forest schools to cafés, playgroups to stadiums — this proven framework turns Instagram posts into bookings, buzz, and loyal customers (without consuming your life).
Forest schools selling out
Christmas attractions
Major events & campaigns
Supported across niches
Instant download · Actionable from today · Keep forever
Your business is magic in real life. But your Instagram? Not so much.
Sound familiar?
“What do I even post?!”
“This takes forever.”
“Nothing converts to bookings.”
👉 You’re not alone. That’s exactly why I created The Content Guide.
You’re Amazing In Person, But Instagram Isn’t Working
The Solution: The 4S Framework
This complete system helps you move your audience from stranger → superfan.
🫶 Share
Tell your story, your values, and the “why-you.”
✨ Example: “The reason I started my café might surprise you…”
🎓 Support
Give quick tips, checklists, and hacks your audience can action.
✨ Example: “3 rainy-day activities to keep kids busy on the farm…”
😂 Smile
Relatable, fun content that builds community.
✨ Example: “POV: you promised yourself just one pastry…”
✅ Show
Build trust and credibility with proof and behind-the-scenes.
✨ Example: “Here’s what really happens before a wedding weekend.”
Instant download · Actionable from today · Keep forever
How it works in real life
Emma at The Little Bean Café used the 4S system to plan a full month of content in just 2 hours.
On Monday she shared why she started her café.
Midweek she posted a latte art tip.
Friday she had fun with a pastry Reel.
Sunday she showed off cakes fresh from the oven.
👉 Within weeks, her Story replies doubled — and new customers were walking through the door saying “I saw you on Instagram!”
What to Track — And Why It Matters
| Metric | Why It Matters | Good Sign |
|---|---|---|
| Saves | Shows lasting value | People want to revisit your post |
| Shares | Boosts organic reach | Your content is worth talking about |
| Comments | Builds conversation | You’ve struck an emotional chord |
| Story Replies | Creates private connections | DMs = strongest trust signals |
How to know Instagram is actually working — optimise for saves, shares and replies.
Seasonal Sparks: Your Secret Weapon
Most experiential businesses run on seasonality. When you plan for it, you win. Reuse these sparks every year:
🎃 Autumn
- Pumpkin picking
- Spooky specials
- Back-to-school routines
🎄 Winter
- Festive menus
- Gift vouchers
- Holiday markets
🌸 Spring
- Easter egg hunts
- Blossom season
- Outdoor play reopening
☀️ Summer
- Staycations
- School holidays
- Wedding season
💡 Inside the guide you’ll also get a Seasonal Sparks worksheet you can reuse every year — so you’re never stuck for ideas when holidays roll around.
Worried this won’t work for you? Here’s why it still will…
💭 “I’m camera shy.”
Film hands, space, or customers. Voiceovers work too.
⏳ “Growth feels slow.”
Consistency compounds. Trust > speed.
🎬 “Reels take forever.”
Batch B-roll once, pair with audio later.
🎧 “Finding hooks takes too long.”
5–10 mins weekly. Don’t over-scroll.
🤖 “What if the algorithm changes?”
Connection + value always win.
📲 “Can I use this on TikTok?”
Yes! Strip the watermark and repurpose.
Film hands, space, or customers. Voiceovers work too.
Consistency compounds. Trust > speed.
Batch B-roll once, pair with audio later.
5–10 mins weekly. Don’t over-scroll.
Connection + value always win.
Yes! Strip the watermark and repurpose.
Want weekly ideas delivered so you never have to guess again?
Join The Social Storyboard — 5 plug-and-play posts every Monday (hooks, captions, audio).
FAQs
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Yes — it takes 2–3 hours a week, max.
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No problem. Focus on your space, product, and customer experience.
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The 4S system fixes that. It’s not about posting more, it’s about posting more strategically.
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Nope. A phone + natural light is enough.
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Yes! Most content works cross-platform - meaning you can use this on TikTok, YouTube Shorts, and anywhere else you might be posting, too.
Instant download · Actionable from today · Keep forever
Over 500 business owners have used this framework already — you’ll be in great company!
(Worried about keeping it up? That’s why I also created The Social Storyboard membership — so you never have to figure it out alone)
💬 Real Results, Real Fast
Ready to turn Instagram into bookings, not busywork?
You don’t need more guesswork. You need a system that’s built for experiential businesses like yours.
Instant download · Actionable from today · Keep forever
Prefer ongoing support each week? Join The Social Storyboard.