+62%
bookings uplift
300%
increase in Instagram saves
80% more
midweek stays booked online
Challenge
Hotels often rely on OTAs and seasonal spikes, but this property needed more direct bookings, especially midweek, and wanted to show its atmosphere online without heavy ad spend.
Strategy (4S)
Using the 4S Framework — Share, Support, Smile, Show, we repositioned the hotel as “bookable ambience.”
- Share: Reels with “day in the life” moments seeded into travel hashtags.
- Support: FAQs (pet-friendly? late check-out? dining options?).
- Smile: Guests enjoying coffee & poolside relaxation.
- Show: Interiors, pillow details, bakery freshness.
Results
- +62% uplift in direct bookings.
- Increased midweek stays driven by Instagram content.
- Higher saves/shares on reels showing ambience + food.
What it looked like
