Farm Park — Year-Round Visitors Through Simple Storytelling

Challenge

Like many attractions, the farm park relied heavily on seasonal events (Christmas, Easter). They needed steadier year-round footfall and more visibility for everyday experiences.

Strategy (4S)

We applied the 4S Framework — Share, Support, Smile, Show to balance magical seasonal spikes with everyday storytelling:

• Share: Seasonal reels seeded into parenting groups.
• Support: Simple explainer posts on facilities, tickets, accessibility.
• Smile: Kids with animals; family reactions.
• Show: Hands-on activities: tractor rides, vet play, petting zones.

Results

• Year-round visitor uplift.
• Seasonal events (Christmas, Halloween) consistently sold out.
• More reach via UGC: parents tagging kids with animals.