Christmas Attraction — Capturing the Magic to Sell Out

Challenge

Festive attractions often rely on word-of-mouth and paid ads, but this venue needed to stand out in a crowded Christmas market, show its atmosphere authentically, and encourage families to book early.

Strategy (4S)

We used the 4S Framework — Share, Support, Smile, Show to balance magic and clarity:

• Share: Reels seeded into local FB groups & WhatsApps.
• Support: FAQs: timings, ticket inclusions, parking.
• Smile: Kids’ reactions & magical snow moments.
• Show: Behind-the-scenes with elves & tractor rides.

Results

• 147% YoY growth in ticket sales.
• All peak sessions sold out weeks ahead.
• Reels saved & reshared by local parents and influencers.