Finally, content that fills seats — not just feeds.
Instagram strategy and weekly execution for experiential businesses — from cafés and attractions to hotels, events and playgroups.
4S framework that works
Ideas every Monday
Hooks, captions, audio
Actionable, not theoretical
Why experiential content is different
I help experiential businesses — from farm parks to festivals — create social media that turns scrollers into visitors, without the endless content struggle.
You’re not bad at social media. You’re just treating your experiential business like a product business.
The challenge isn’t posting — it’s creating content that makes people feel why they need to experience your place, not just know about it.
Your beautiful space, amazing atmosphere, and memorable moments deserve content that’s just as special. But most social media advice treats every business the same.
I work only with experiential businesses because your challenges are unique: translating atmosphere through a screen, competing with other local attractions, and turning virtual visitors into real ones.
That’s where I come in.
I help experiential businesses create content that:
Shows why you're the must-visit experience in your area
Turns your unique atmosphere into scroll-stopping posts
Builds a community that can't wait to visit (and revisit)
Fills your calendar without constant selling
My specialty?
Places where the magic happens in person:
✓ Visitor attractions (farm parks, museums, markets)
✓ Hospitality & leisure (hotels, cafés, restaurants)
✓ Events (festivals, workshops, seasonal markets)
✓ Wellness & activity spaces (yoga studios, garden centres)
✓ Play & family experiences (soft play, animal encounters)
✓ Destination tourism (towns, trails, tours)
Three ways to work with me:
Choose your path
📘 The Content Guide
Proven 4S framework + 30+ prompts, seasonal sparks, caption starters, and a metrics snapshot.
🗓️ The Social Storyboard
Weekly plug-and-play Reels ideas, captions, trending audio, and engagement prompts every Monday.
🔍 Instagram Audit
Personalised Loom review, bio/profile tune-up, content & Reels analysis, 5+ tailored ideas, and an action plan.
Built for experiential businesses. Used by cafés, attractions, hotels, events, playgroups and more across the UK.
Hi, I’m Katy
I help experiential businesses turn “nice photos” into bookings. My work blends a simple strategy (the 4S framework) with weekly execution (The Social Storyboard) and targeted diagnostics (Audits). If you want Instagram to feel easier and actually drive visits, you’re in the right place.
What clients say
“We went from 200 average views to 15k per post in weeks.” Bookings followed. Posting finally feels easy.
Manager, Boutique Hotel
“Finally, content that captures our atmosphere.” Direct bookings from Instagram we’ve never had before.
Owner, Family Attraction
“No fluff — just what to fix.” The audit gave us a clear plan; the membership keeps us consistent.
Director, Events Venue
