You know roughly what to post. That's not the problem.
The problem is sitting down to actually do it — and spending 45 minutes writing a caption you end up deleting. The problem is filming something, watching it back, and thinking "absolutely not." The problem is knowing you should be on Stories but having no idea what to say.
You've bought the courses. You've screenshot the templates. You've got a folder full of ideas you've never used. And you're still spending your evenings staring at your phone, trying to make something work, when you should be on the sofa with a glass of wine and your feet up.
You don't need more ideas. You need the words, the system, and someone who checks it's good before you hit post.
You've tried the tips. You've saved the Reels. It's still not clicking.
Real talk...
Not 20 minutes of staring at a blank screen. 20 minutes of knowing exactly what you're doing.
Open your email. Pick your prompt. Write your caption using the framework. Film once a month. Schedule. Done. Phone down. Go pick up the kids, meet a friend, sit in the garden, do literally anything that isn't Instagram.
That's what the Content Edit is built around. Every single feature exists to get you from "I don't know what to post" to "it's posted, it's good, I'm done" — in the time it takes to drink a cup of tea.
What if content took just 20 minutes a day?
Everything you need. Nothing you don't.
What's Inside
Every week...
5 content prompts
Hook, video concept, and personalisation tips, based on what's actually working right now. No guesswork. Just open your email on Friday and you know what you're posting next week.
Caption frameworks
Not "write authentically" advice. Actual fill-in-the-blank structures that turn your ideas into captions people stop scrolling for. The blank page problem is gone.
FILMING BRIEFS
What to film, how to film it, what to say. One batch filming session a month gives you weeks of content. No daily videos. No ring light panic.
Story prompts + engagement plan
What to post on Stories today. What to reply to. Who to engage with. A simple daily checklist that takes five minutes and actually moves the needle.
Every month...
a PERSONAL CONTENT REVIEW FROM ME
You submit your content. I tell you what's working, what to tweak, and what to do differently. Not a generic template. Not AI feedback. Me, looking at YOUR content, telling you it's good enough to post.
MONTHLY FILMING BRIEF
One filming session. Planned for you. Enough content for the whole month.
Trends + what's working right now
I watch so you don't have to. A quick briefing on what's changed, what's trending, and what to ignore.
Always...
The 20-Minute Day system
The backbone of everything. A repeatable daily structure that means content never bleeds into your evenings again.
Members-only community
Other business owners doing the same thing. Share wins, ask questions, get unstuck. No fluff, no overwhelm, no "post your link" threads.
Already in the Drop? Here's how the Edit goes further
The Difference
The
Weekly content prompts
caption frameworks
The
Edit
Drop
filming briefs
story & engagement plan
monthly content review
trends briefing
the 20-minute-a-day system
community access
swipe file
he Drop tells you what to post. The Edit gives you the words, the plan, and someone who makes sure it's landing. If you want the full system — the one where content takes 20 minutes and you actually enjoy doing it — you want this.
The
Weekly content prompts
Weekly content prompts
caption frameworks
filming briefs
story & engagement plans
monthly content review
trends briefing
the 2o-minute-a-day system
community access
swipe file
The
Edit
Drop
The Drop tells you what to post. The Edit gives you the words, the plan, and someone who makes sure it's landing. If you want the full system — the one where content takes 20 minutes and you actually enjoy doing it — you want this.
The
This is for you if...
You run a small business — maybe you're a florist, a yoga teacher, a photographer, a coach, a café owner, a designer. You know your stuff. You're brilliant at what you do. But when it comes to showing up online, you feel like you're guessing.
You've tried doing it yourself. You've tried ignoring it. Neither worked. You don't want to hire a social media manager (or you can't justify the cost yet), but you want someone in your corner. Someone who gets it. Someone who can look at your caption and say "this is great, post it" — so you actually do.
You want to grow your business on Instagram without it becoming your whole life. You want to post, know it's good, and then go be present with the people who matter.
"Just fixing my profile bought in new followers immediately and now I have people in my DMs every week asking to work with me, and I actually like my content. Even if I get busy and drop off a bit, I'm still getting 2 - 3 bookings a week."
— HANNAH
"I got results so fast."
I’ve taken courses before and they always left me with more information but still no idea what to actually post. The Edit is completely different.
On Monday I open the weekly kit, write my captions using the framework, and schedule my posts. It takes maybe 30 minutes. The biggest thing though is Katy’s feedback. I sent her a Reel I was nervous about posting and she literally said “tweak this hook, add this line, now post it.”
That Reel brought in three enquiries that week. I finally feel like I have a system instead of just hoping something works.
= Gemma
This was the first time content has felt doable.
I always had ideas for content but the writing part would stop me every time. I’d spend 45 minutes staring at a blank caption box.
Now I just use the frameworks from the Edit. It sounds so simple but it changed everything.
I’m posting 3–4 times a week consistently for the first time in two years and my posts actually sound like me.
HOLLY
"the frameworks alone are worth the cost."
Who's checking your work?
I'm Katy. I've spent 20 years in content and social media — from Eurovision and MotoGP to Nestlé and Wembley. I've seen what makes 80,000 people pay attention to the same thing at the same time, and I've helped solo business owners figure out what to post on a rainy Tuesday.
I built the Edit because I kept meeting the same person: smart, good at their job, completely stuck on content. Not because they're not creative. Because nobody had given them the right words and a system that fits between school runs and client calls.
I also built it because I'm that person too. I'm a mum. I run my business in the margins. The 20-Minute Day isn't just something I teach — it's how I work. I don't want to spend my evenings on my phone. Neither should you.
hey there!
How is this different from a course?
Courses teach you theory and leave you to figure out the rest. The Edit gives you the actual words, the plan, and someone who reviews your work every month. It's the difference between reading a recipe book and having someone in the kitchen with you.
Questions you're probably asking.
I'm not on Instagram much — will this still work?
Yes. The system is built for people who want to spend LESS time on Instagram, not more. 20 minutes a day. That's it.
What if I'm in a really niche industry?
Good. The prompts are designed to be adapted to any service-based business. And the monthly content review means I'm looking at YOUR specific niche and giving you tailored feedback.
Is there a contract?
There's a 3-month minimum commitment. After that, cancel anytime. Three months is enough time for the system to actually work, and for you to see the difference.
How much time will this actually take?
20 minutes a day for your daily posting and engagement. One filming session per month (about 60–90 minutes). That's it. The whole system is designed around real life, not Instagram life.
Can I upgrade from the Drop?
Absolutely. A lot of people start with the Drop to see how the prompts work, then upgrade when they want the full system. Your Drop subscription rolls into the Edit — you won't pay twice.
What if I'm rubbish on camera?
Then you're exactly who this is for. The filming briefs tell you what to say and how to say it. And honestly? The accounts growing fastest right now are the ones that feel most real. Your audience wants you, not a polished production.
When you join from the waitlist, I'll record a video of your entire profile - you bio, highlights, content mix, and what to fix first. Not a template, or a checklist, but a personalised walkthrough of your account with specific actions to take immediately.
And I'll redo it every 3 months you're a member, so you can see exactly how far you've come.
Plus: your personal profile audit.
private
Your profile and content review
Bonus!
She's incredibly knowledgeable but never makes you feel stupid for not knowing this stuff. I've worked with other social media consultants who hold things back to sell you more — Katy gives you everything. I keep coming back to her because she genuinely wants you to succeed."
Rachel
FOUND HER CONTENT VIBE:
"Katy pointed out holes in my profile and content strategy that I'd never even thought about, and her hooks turned my account around. 790 followers to 11,000 in 7 weeks, and I'm booking out."
Joshua
FIXED HIS MESSAGING:
real results
£100/month. Everything you need to create content that works — in 20 minutes a day. The prompts, the frameworks, the filming plans, the strategy, and someone who actually looks at your work and tells you it's good.
Stop spending your evenings on your phone. Start spending them on your life.
Post it. Log off. Be there.
Start with a Deep Dive — a one-off personalised review of everything you're doing, with exactly what to change. No commitment.
Not sure the Edit is right for you?